While we are waiting for Apple’s approval of iMalt 2.0 I will tell you a little about the experiences I have had with Apple’s App Store review process.
When submitting a new app to Apple you have to make a description of what the app does and specify some details such as a link to the app’s support site, meta tags, name of the app in the App Store and so forth. You also have to upload a high resolution version of the app icon and some screenshots. Last but not least you have to upload the app itself which is signed with your developer profile. For updates you have to write a description of the changes and upload the new version of the app.
When the app is uploaded the review status changes to ‘Waiting for review’. Then you will have to wait in line for some App reviewer to look at your app. If you find a bug in your code in the meantime and upload a new version, then you are put back last in line again. Back in 2009 when I released the first version of iMalt (my first app) I had to wait more than two weeks for the review. It has improved much since then so now you only have to wait a few days.
Then the status changes to ‘In review’ and your app is reviewed. This will normally take a few days or less. Then the app is either approved and ends up in the App Store or it is rejected. Earlier the reasons for rejecting an app was e-mailed to you and if you wanted to continue the dialog with Apple, it would be by e-mail. Not so long ago Apple introduced the Resolution Center to handle everything around app rejections and I must say that it is now much easier to get an understanding of what should be fixed. It is also faster to get questions answered by Apple.
To be a but more specific let’s look at the approval process for iMalt 2.0:
April 28, 2011: iMalt 2.0 uploaded.
May 5, 2011: iMalt 2.0 in review.
May 5, 2011: iMalt 2.0 rejected. The iTasteNote Cloud icon was looking to much like the MobileMe icon – I agree I made some function calls to Apple’s private part of the iOS which I am not allowed to. I guess I must read the documentation better next time
May 8, 2011: New build of iMalt 2.0 uploaded.
May 8, 2011: iMalt 2.0 in review.
May 13, 2011: Apple sends me an e-mail telling me that the review process will require additional time.
May 25, 2011: I send an e-mail to the review team and ask how much longer the review will take.
May 28, 2011: Apple responds to my e-mail. They have no additional information. Hmm…
Is the Lodsys Effect causing the delay???
June 1, 2011: Rejected. Apple calls me by phone. They want me to change the in-app-purchase subscription model that I am using.
June 2, 2011: New build of iMalt 2.0 uploaded.
June 2, 2011: iMalt 2.0 in review.
June 7, 2011: iMalt 2.0 approved!